Hello and welcome to first blog of this new series. In this blog series I am going to publish posts about how you can use technology in your business and be a technology company. In this blog I am going to explain the importance of Mobile Application for your business.
Mobile apps are now integral part of almost every business, irrespective of their size and industry. Several small industries too have profited from developing mobile apps. While most small businesses have their own Website, it is indeed more profitable for them to also develop a mobile app. The mobile device world is constantly growing, evolving, and creating staggering opportunities for small businesses that market themselves through mobile apps. If you are not having mobile app for your business yet then you must consider to have it one. There are lots of benefits of having mobile application in your business. Here are some benefits of having mobile apps fir your business.
Mobile apps are now integral part of almost every business, irrespective of their size and industry. Several small industries too have profited from developing mobile apps. While most small businesses have their own Website, it is indeed more profitable for them to also develop a mobile app. The mobile device world is constantly growing, evolving, and creating staggering opportunities for small businesses that market themselves through mobile apps. If you are not having mobile app for your business yet then you must consider to have it one. There are lots of benefits of having mobile application in your business. Here are some benefits of having mobile apps fir your business.
24 X 7 Hours Business Operations
This is one of the best advantage of mobile application as most of your customers carry a mobile phone with them every time and if you have business app and they installed it, they can interact with you any time. They do not have to wait for your office open hours or wait for next day in case your office is closed. They can interact with you anytime and this will also benefit you. For example, you are a supplier of some materials and one the customer needed some stuff on urgent basis but since your office is closed for the day, they can not place order right now, hence they will either wait or will place order with someone else. Now imagine if you have order management system with mobile app where your customer can place order anytime so you do not have to loose any orders and your customers will be happy with your services.
Improved Customer Engagement and Marketing
With mobile application for your business you can improve customer engagement and marketing. Mobile application supports various ways to improve customer engagement. For example, you can ask for survey about your customer preference, you can ask about customer feedback, you can send important information to customer with push notifications and messages. Your customers will always be aware about your new offerings and services. This will certainly improve your customer engagement. Along with this you can boost your sales with digital marketing. You can send information about your services and offerings to the customers. One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.
Developing an app for your business helps you reach many more customers than with a traditional Website. Mobile search has become very popular today, especially with the younger audience. Additionally, integrating major social networks with your app furthers the scope and reach of your business.
Build your Brand and Get Customer Loyalty
Once you have mobile application you will have your reward as loyalty of your customer. The reason is once customer is satisfied with your mobile app, they are going to use it again and again as it's the most convenient way for them to interact with you and they are going to refer you more and more and as a result your brand will be more valuable as mobile application and you will have more and more loyal customer.
So if you don't have mobile app for your business yet and after reading this blog if you have changed your mind and want to have mobile application for your business, contact me right now.
